How we care.
Our approach to sustainability and responsibility.
Caring is at the heart of everything we do – for children, for the people we work with, and for the world we share.
From design and materials to relationships and responsibility, every choice we make is guided by care.
For us, sustainability starts with empathy.
We design toys and interiors that are safe, lasting and meaningful – for children, families and the planet. From choosing responsible materials and reducing plastic in our packaging, to offering spare parts that extend the life of our toys, we aim to make small, thoughtful choices that together make a difference. One of those choices is using FSC™-certified wood (FSC™C194598) – supporting responsible forest management that protects both people and planet.
Every step matters.
We choose sustainable materials such as wood and cotton whenever possible.
We continuously reduce plastic in our packaging.
We recycle waste from our offices and warehouses.
We use hybrid and electric cars and choose train travel for national journeys.
We collaborate with suppliers through digital meetings to reduce travel and emissions.
We invest in high-quality photography and product descriptions to reduce returns.
We provide spare parts to extend the lifespan of our products.
We support social projects that create meaningful work for people outside the labour market.
Responsible partnerships that last.
We also care for the people behind our products. Many of our suppliers have been part of our journey for decades, and we work closely to ensure fair, safe and transparent production – guided by our Code of Conduct and international standards such as SEDEX and BSCI.
More about us to explore.
