Thoughtful design for playful minds.
Every story has a beginning. Ours started in Landskrona, Sweden, with a love for craftsmanship, colour and the joy of childhood. Discover how Jabadabado has grown through the years – from the first handmade toys to today’s collections loved by families around the world.
Designed to explore.
made to create.
loved in play.
Our values.
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Honouring childhood
Childhood is a time to protect and cherish. Our toys and interiors are created with empathy and understanding – always with the child’s experience at heart. We design for exploration, following each child’s own rhythm of discovery and wonder.
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Swedish design with purpose
Design is where play begins. We believe thoughtful design can support creativity, learning and joy in everyday life. That’s why we design for creation – encouraging storytelling, building and imagination through every detail.
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Joyful responsibility
We value calm, quality and sustainability in a fast-moving world. That’s why we create for real play – honest, safe, lasting. And why we choose materials with care – FSC-certified wood, non-toxic paints and soft textiles – to protect today’s children and tomorrow’s world.
"I always return to the child when I design – how it
will feel to hold, to play with, to grow up with.
That's where the real inspiration lives."
– Emma Björsing, designer
Close to our heart
Some collections tell our story best.From our iconic birthday trains to our play wagons and baby essentials – these piecescarry the heart of Jabadabado: calm design, joyful play and a touch of everyday magic.
